we are a network of senior consultants and advisors that come together on both sides of the pacific.

We work with a trusted network of partners, carefully selected based on our clients industry, growth-stage and expansion objectives.

Who We Are

Leadership team

  • Black and white portrait of a man with short dark hair, mustache, and beard, wearing a black sweater, looking at the camera against plain light background.

    Zac banyard

    CO-FOUNDER | LOS ANGELES

    Zac brings over two decades of global brand leadership across entertainment, media, and technology. Having shaped strategy and audience growth for major studios and broadcasters — including senior roles at Sony Pictures and Warner Bros. Discovery — he’s spent his career defining narratives that travel and helping brands find cultural relevance at scale.

    Based in Los Angeles, Zac leads Common Pacific’s U.S. perspective. He specialises in translating Australian creativity for an American audience, refining positioning, and guiding founders through the realities of competing in the world’s most crowded market. His focus: sharpening the story, elevating the ambition, and ensuring every move lands with intention.

  • A man with short hair and a beard, wearing a casual button-up shirt, leaning against a pole on a city street.

    JEREMY MACVEAN

    CO-FOUNDER | MELBOURNE

    Jeremy brings 25+ years spanning marketing, communications, and organisational transformation. His career crosses agency, media, and purpose-driven sectors, including senior leadership roles at Southern Cross Austereo and Movember. Known for cutting through complexity, he helps organisations navigate change with clarity, confidence, and a grounded commercial lens.

    From Melbourne, Jeremy anchors Common Pacific’s Australian base and ensures brands are strategically prepared before they cross the Pacific. He brings the discipline of clear thinking, the nuance of cultural translation, and a deep understanding of how to keep businesses authentic as they scale into the U.S. market.

Who We’ve Worked With

Sony Pictures

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Warner bros. discovery

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southern cross austereo

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movember

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venture three

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Creative Collective

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next episode

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Sony Pictures | Warner bros. discovery | southern cross austereo | movember | venture three | Creative Collective | next episode |

OUr partners

  • Four young men in a modern office space, one standing and presenting with a whiteboard, three sitting with laptops and listening.

    ADVISORS & SPECIALISTS

    Senior experts across brand, marketing, immigration, logistics and market entry; providing the strategic guidance required to navigate the realities of operating in the US.

  • Neon sign spelling 'love' in cursive pink and white colors on a black surface inside a modern room with large windows.

    AGENCY PARTNERS

    A trusted U.S. ecosystem of brand, marketing, and communications partners — including strategy, design, advertising, PR, corp. comms, creator & influencer networks — ready to support every stage of your growth.

  • Group of people participating in a discussion or workshop in an art gallery or studio with colorful abstract paintings on the wall behind them.

    CULTURAL RESEARCHERS

    Insight-led thinkers who decode audience behaviour, cultural shifts and market dynamics to ground strategy in real understanding.

  • Two men wearing black caps and casual clothing standing together on a film set, looking at a monitor, with a woman in the background smiling.

    CREATORS & PRODUCERS

    On-the-ground storytellers — filmmakers, photographers, content creators and editors — who translate strategy into culturally resonant content.

  • A young man wearing glasses, a black beanie, and black t-shirt working on a silver laptop while sitting on a white couch in a bright room.

    INNOVATORS & TECHIES

    Future-focused builders exploring new tools, platforms and digital capabilities to keep brands ahead of the curve and marketing performance on point,

  • Two women reviewing and signing documents at a table in an office.

    IMMIGRATION ATTORNEYS

    Legal partners who understand the nuance of cross-border movement and help translate complex pathways into clear, confident steps for founders expanding into the United States.

  • Commercial real estate specialists

    Location strategists and property experts who turn expansion plans into physical presence, helping brands find the spaces that fit their story, ambition, and growth trajectory.

  • Nighttime scene of Times Square in New York City with bright electronic billboards, neon signs, and a crowd of pedestrians on the sidewalk. Vehicles, including taxis and cars, move along the street with light trails visible due to motion blur.

    MEDIA PLANNING & BUYING

    Strategists who convert insights into impact, building media ecosystems that ensure messages land in the right cultural moments, with the right people, at the right scale.

Work With Us

We’re always looking for collaborators who CAN help AUSSIE brands grow IN THE U.S.