WE publish articles, PLaybooks & resources with the goal to help AUSSIE brands build the confidence and know-how to launch in the U.S.
Our Perspective
LATEST articles
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![A man with dark wavy hair and fair skin posing in front of a backdrop with the Netflix logo and the word 'Frankenstein' written in cursive.]()
hollywood profile: jacob elordi
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![The entrance of a building with the name 'Old Mates' on a green awning. Double green doors at the top of stairs, with two large windows on either side. The building's address number '170' is visible on each side of the entrance. A street lamp and a sign with the same logo as the awning are also present.]()
brand spotlight: old mates pub, NYC
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![A split-image showing a black car on water with a yellow background on the left, and an indoor gallery with photos on the right, illuminated by red lighting.]()
aussies abroad: matthew reilly's 'The Detective'
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![Promotional graphic for the 2026 NFL game in Melbourne featuring four football players in blue and yellow uniforms, a large trophy, a football, and a cityscape background.]()
sport: nfl comes to melbourne
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![A fashion advertisement showing a woman in a denim jacket and matching pants with a denim belt, and a man dressed in ripped jeans and a denim shirt, with the text 'New Brand: Kaki' overlaid.]()
brand spotlight: ksubi
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![Australian men's soccer players celebrating on the field, wearing yellow jerseys and green shorts, during a match.]()
Sport: FIFA WORLD CUP 2026
LATEST THINKING
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![Entrance arch to the Los Angeles Memorial Coliseum illuminated with pink and purple lights, with the date 'LA 2028' and the year 2023 prominently displayed.]()
LA28 for aussie brands
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![Model of a NASA space shuttle on a wooden desk with a plain white wall background.]()
US MARKET LAUNCH 101
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![A woman with long hair wearing red-tinted sunglasses, smiling and turning her head in front of a sunny, outdoor background with trees and parked cars.]()
US HISPANIC AUDIENCES
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![Black and white image of a smiling former President Donald Trump alongside newspaper articles about Trump's trade policies and tariffs.]()
WASHINGTON: TRUMP, TARIFFS, OH MY
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![A digital map of Greece with interconnected lines representing a network.]()
new world order: the pacific rim
evergreen RESOURCES
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![The image shows a stylized outline of a kangaroo with a dashed tail, above the word "Australia," all on a gray background.]()
Brand Australia
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![Logo of the Australian Trade Commission with stylized kangaroo and text.]()
austrade
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![Logo with text 'G'DAY USA' in white letters on a black background, featuring a kangaroo silhouette inside a diamond shape replacing the letter 'A'.]()
g'day USA
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![Select USA logo with a stylized eagle and star in black, gray, and white]()
SelectUSA
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![Black and white photograph of a travel scene with a camera, eyeglasses, various airline tickets, and a passport laid out on a wooden surface.]()
IMMIGRATION & VISAS
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![Open book with visible pages, black background, black and white photo]()
C-P blackbook: essential links
